Condense your communication into a message
in an exciting story.
Secure your last early bird ticket now – instead of € 497, now € 197.
Only until Sunday, May 2nd, 2021
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By: Alexander Christiani
Where: From my desk in Engelberg, Switzerland
Dear storytelling friends,
“Storytelling in Business”
with over 3,000 live participants in recent years – to be carried out ONLINE for the first time:
The participants were enthusiastic about the story strategies that we had trained together.
The networking opportunities in our small group workshops and at the evening hangout …
. .. and the inspiring best practice examples from many business colleagues who, even under the harsh conditions of the lockdown, had increased sales and profits while competitors went bankrupt.
Participants who were previously skeptical as to whether a live online event could be as emotional as an on-site seminar wrote to us afterwards that many of the stories gave them goose bumps .
Others, who had wanted to be there live for years, but shied away from the travel time to Düsseldorf or the investment, were totally thrilled that they could be there from their living room at home.
And a lot of writing that our event has opened their eyes, and good can be as transporting coaching content online, to whom they emotionalizes with good storytelling.
“When are you going to do this again?”
Answer No. 1: First of all, THANK YOU! For your awesome feedback, which I was really happy about!
Answer No. 2: We’ll repeat the whole thing from May 14th – 16th – with a revised new edition: A fat workbook for preparation and follow-up, new cool best practice examples to secure your business in lockdown, exciting guest speakers and much more.
More than ever before , we need new strategies, new products, new offers, and effective communication … and of course the motivation to secure our business, align it for the future and continue to scale, agree?
How we master the current marketing challenges depends crucially on our marketing competence :
The good news is:
when it comes to gaining new prospects and customers online, for example .
to find their message and to sharpen their problem-solving into an irresistible offer that their customers tear out of their hands out of pure self-interest …
… or to scale your business and no longer just exchange time for money.
This is exactly why there is “Storytelling in Business ONLINE”!
Companies that already benefit from storytelling
Who this event is for:
14.-16. May right at your home
3 DAYS OF STORY TELLING
Day 1: the foundation
Fri May 14, 2021
10.00 a.m. – 6.30 p.m.
Basics: Why regulars’ table and coffee party stories are not enough in business: The Archimedean point at which your business stories have to start in order to be successful.
Saying goodbye to zero-message marketing : “Good quality, many years of experience and 5-star service”: The empty phrases that you have to leave behind when it annoys you to constantly burn money in marketing.
The first quality level of stories, where most politicians already fail: How respectable business people tell authentic stories (including implementation training)
The second quality level of stories: Smock burning factor stories: How you pick up your customers with their big problems and get a lot of attention right from the start …
Day 2: The Story Marketing Plan
Fri May 15, 2021
9 a.m. – 6.30 p.m.
Story scripts for the five most important story types in business: customer benefit stories, positioning stories and sales stories
The Golden Marketing Implementation Rule : The three adjusting screws for your growth from start-up to market leader and the only correct order …
Three simple steps to a marketing breakthrough, each with 4 small building blocks: How to secure your business even under adverse market conditions in a few months and implement your marketing breakthrough – with 73 best practice examples from our storytelling participants from last year .
Day 3: The Story Implementation
Fri May 16, 2021
9 a.m. – 4 p.m.
My 12-month plan for story implementation with 4 mini-steps for each month: How you can no longer prevent your implementation success.
The Hollywood implementation team : How to build the good habit in a team of like-minded people that customer communication in your company is a matter for the boss .
The implementation mindset: More important than the stories we tell others are those we tell ourselves: Your success begins the day all excuses stop.
This is what enthusiastic participants say …
Jürgen Hollstein,
Company developer & coach
Christian Arentz,,
Virtual Reality Developer
Matthias Garden,
Presentation agency
Secure your ticket now:
3-DAY TICKET
Regular 497, – €
297, – €
only until May 9th afterwards 397, – €
Included in the ticket:
Access to the live event (May 14-16, 2021)
Group work with a story coach
Comprehensive workbook including implementation checklists
Surprise package only if booked by 05.05. 11:59 p.m.
VIP TICKET
Regular € 997
597, – €
only until May 9th afterwards 697, – €
Included in the ticket:
Access to the live event (May 14-16, 2021)
Group work with a story coach
Comprehensive workbook including implementation checklists
Surprise package
2x hangouts after the event with Alexander
Feedback on your story from an experienced coach
“Look behind the technical scenes” – this is how you conduct your own online seminar.
Recording of the entire seminar
Who is the organizer?
I am Alexander Christiani …
… and have in my “first life” as a sales coach , several hundred of the best sellers in their industries (including by Allianz, Bertelsmann, Commerzbank and many other DAX companies) in your discussions with customers accompanied :
I quickly realized that there was one thing in which they all proceeded significantly differently than their average colleagues: They told stories.
When I started transferring that know-how to marketing communications, the same pattern emerged: the entrepreneurs with the best stories – Steve Jobs, Sir Richard Branson, Claus Hipp, and many others – dominated their respective markets.
Stories , the oldest communication tool known to man, are so effective that even mediocre stories can easily prevail over typical marketing promises .
Of course, this is all the more true for good stories! Because as my German teacher already knew: a good structure is half the battle for an essay,
ie those who “steam” their marketing with tried and tested story formulas immediately tell exciting stories with the five components of all blockbuster stories that communicate their own advantage in a crystal clear manner. I will show you how to do this in my three-part seminar …
Question and Answers
Where does the 3-day workshop take place?
What are the technical requirements to participate?
Does storytelling also work in my industry?
Will I be able to work on my story?
Will the event be recorded?
Do you have a referral program?
These are the results of our customers
